Empowering Collective Impact

Big change requires collective action 

Millions of people and groups dedicate time, energy, money, even their lives to saving our planet. 

They act with dedication and passion. Yet too often these incredible people and groups act in isolation, struggling to deliver their potential impact for want of the right resources, connections and support. 

Efforts are often disconnected, siloed, and focussed on urgent short-term crises. Long-term important and simple strategic work often gets neglected. 

Yet isolated actions can’t deliver large scale change. What is needed is a cohesive collective effort.

Unlocking huge potential 

There is immense energy and passion for the Natural world and immense potential to make a big difference, particularly with committed local communities and talented and passionate small to medium groups. These groups have so much potential to make an outsized difference but time and again are left isolated and struggling for support. 

The Kuno Foundation’s role is to provide the right support for passionate and talented local communities and groups needed to help unlock this immense unmet potential. 

This will include the simple but crucial tasks of helping to link groups into a cohesive network, facilitating communication, and providing a tailored program of training, expertise, ambitious conservation science and funding to help make effective impact as easy as possible.

Important > Urgent 

There is also a problem of urgency over importance. 

With limited resources, people and groups focus on the urgent tasks for their particular current project, environmental campaign, or funding need, and react to environmental threats as they occur. 

Isolated short-term bite sized projects can look more attractive to funders than long-term more impactful strategic work. 

The important long-term task of building broad human connection with Nature is left wanting. 

The critical strategic task of connecting groups’ efforts into a broader network, of being proactive in dreaming big for Nature, and for impact to be scaled with training, skills and resources, too often gets trumped by urgent crises.